This scarce and unusual poster is a piece of Texas history in several ways. First, it features the Callahan Brothers. Although born in Laurel, North Carolina, (Walter in 1910, and Homer in 1912), they gained famed as cowboy music and western musicians in Texas. They first began performing in the bluegrass and hillbilly genres in the 1920s. In 1941, the brothers moved to Dallas, Texas. Influenced by "singing cowboys" such as Roy Rogers and Gene Autry, the brothers not only adopted a more western sound, but new names as well, Walter becoming Joe and Homer rechristening himself as Bill. They gained fame on Big D Jamboree, a Dallas-based barn dance radio program, and recorded with Decca and Columbia Records. In 1945, the brothers went to Hollywood to record songs as part of the soundtrack for the movie "Springtime in Texas" However, by 1951, they stopped recording together and Walter returned to North Carolina. Homer remained in Dallas and became a photographer.
The poster further commemorates KWFT, the radio station featuring the brothers. KWFT signed on in Wichita Falls, Texas, in 1939 on 620 kilocycles. It was the first radio station to continuously operate in the city. In 1953 it also entered the new medium of television as KWFT-TV Channel 6, but sold the television station in 1956. KWFT's last broadcast was on December 24, 1994.
Finally, the poster is also a memento of Texas manufacturing as well as music history. The sponsor was the brothers' radio show was "the makers of Wichita Overalls." Wichita Brand Overalls were manufactured by the Great Western Garment Company in Wichita Falls. In the late 1800s and early 1900s, there was a movement to establish factories in the south to process raw cotton and manufacture cotton fabric closer to the source. Garment manufacturers in Wichita Falls included Tuf-Nut Manufacturing Company, which was established in 1928, and Levi-Strauss. However, many of these American fabric mills would later close or move their factories overseas.
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